Marketing capabilities | The Role of Marketing Capabilities in Firm's Suc...
Closing the Marketing Capabilities Gap - George S. Day
Full article: Exploring the Role of Product Development Capability for Transforming Marketing Intelligence into Firm Performance
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Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML
![PDF] Closing the Marketing Capabilities Gap | Scinapse](https://asset-pdf.scinapse.io/prod/1975971819/figures/figure-6.jpg "PDF] Closing the Marketing Capabilities Gap | Scinapse")
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The crucial role of market intelligence in the development of small business marketing capabilities | Emerald Insight
Closing the Marketing Capabilities Gap - George S. Day
Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions - Slater - 2014 - Journal of Product Innovation Management - Wiley Online Library
PDF) Impact of marketing capabilities on competitive advantage and business performance: research propositions
How marketing capabilities and current performance drive strategic intentions in international markets - ScienceDirect
![PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/757cc79bf596c4d809aa76b154174bcd5806aa0f/11-Figure6-1.png "PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar")
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Closing the Marketing Capabilities Gap - George S. Day
How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
Quo Vadis, Dynamic Capabilities? A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research | Academy of Management Annals
Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML
Closing the Marketing Capabilities Gap - Paper by George S. Day by Sören Kleinegräber
Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity - ScienceDirect
![PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/757cc79bf596c4d809aa76b154174bcd5806aa0f/6-Figure3-1.png "PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar")
PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
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