![Puma CEO Jochen Zeitz attends a press conference in Paris February 28, 2008. Sports goods maker Puma AG appointed fashion designer Hussein Chalayan as its creative director in a bid to enhance Puma CEO Jochen Zeitz attends a press conference in Paris February 28, 2008. Sports goods maker Puma AG appointed fashion designer Hussein Chalayan as its creative director in a bid to enhance](https://c8.alamy.com/comp/2D278R2/puma-ceo-jochen-zeitz-attends-a-press-conference-in-paris-february-28-2008-sports-goods-maker-puma-ag-appointed-fashion-designer-hussein-chalayan-as-its-creative-director-in-a-bid-to-enhance-its-style-status-and-mark-itself-out-from-rivals-like-adidas-reutersgonzalo-fuentes-france-2D278R2.jpg)
Puma CEO Jochen Zeitz attends a press conference in Paris February 28, 2008. Sports goods maker Puma AG appointed fashion designer Hussein Chalayan as its creative director in a bid to enhance
![PUMA CEO Bjoern Gulden sitting on a staircase in front of PUMA headquaters in Herzogenaurach, Germany. COMMERCIAL HANDOUT/EDITORIAL USE ONLY/NO SALES. Please quote the source "photo: PUMA/Ralf Roedel Stock Photo - Alamy PUMA CEO Bjoern Gulden sitting on a staircase in front of PUMA headquaters in Herzogenaurach, Germany. COMMERCIAL HANDOUT/EDITORIAL USE ONLY/NO SALES. Please quote the source "photo: PUMA/Ralf Roedel Stock Photo - Alamy](https://c8.alamy.com/comp/EA4H7Y/puma-ceo-bjoern-gulden-sitting-on-a-staircase-in-front-of-puma-headquaters-EA4H7Y.jpg)
PUMA CEO Bjoern Gulden sitting on a staircase in front of PUMA headquaters in Herzogenaurach, Germany. COMMERCIAL HANDOUT/EDITORIAL USE ONLY/NO SALES. Please quote the source "photo: PUMA/Ralf Roedel Stock Photo - Alamy
![Future Puma CEO Franz Koch poses for a picture before the annual meeting of the German sporting goods manufacturer's shareholders in Herzogenaurach, Germany, 14 April 2011. The shareholders discuss the conversion of Future Puma CEO Franz Koch poses for a picture before the annual meeting of the German sporting goods manufacturer's shareholders in Herzogenaurach, Germany, 14 April 2011. The shareholders discuss the conversion of](https://c8.alamy.com/comp/DAJJEX/future-puma-ceo-franz-koch-poses-for-a-picture-before-the-annual-meeting-DAJJEX.jpg)